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A blog is your creative space. It’s where you can share your brand’s story or impart your wisdom using your own words, with your own visual language to match. Fortunately, you don’t need to be a professional writer to create a successful blog either. All you need is a genuine passion for your field, lots to say and a stylish canvas on which to say it.
To learn how to create a blog of your own, check out this list of 22 of the best blog examples below. Further down, we’ve included tips for how to start a blog that your audience will love.
What is a blog?
A blog is an online platform or website where individuals or businesses regularly publish written long-form content, known as posts, on various topics. Blogs can be personal, like a digital diary or professional, focusing on areas such as technology, fashion, travel or health. They often include various types of multimedia like images and videos and traditionally encouraged reader engagement through comments - the advance of social media has killed this part of blogs for the most part. Blogs serve as a way to share information, express opinions, and connect with a broader audience.
The benefits of blogging are numerous. They're a great way to build a brand around a business and to generate traffic to your website. From a blog readers can be encouraged to explore the rest of a site, or to take action from a CTA. Blogs can be used to promote product launches and company news, or they can be used combined with SEO to generate traffic and customers.
22 best blog examples
01. Best photography blog: Zion Adventure Photog
The Zion Adventure Photog blog establishes owner Arika as an expert of both photography and Zion National Park. The blog’s rugged, playful color scheme of brown and gold evokes nature and sunshine. Its homepage features visual testimonials of happy clients enjoying their adventures. Arika embeds her Instagram Feed directly onto her site, spreading the word about her service and drawing people deeper into her brand through social media marketing.
Key takeaways
Have a clear purpose for your blog. Arika successfully showcases her photography portfolio and establishes her expertise of the Zion area. This clear purpose helps her to focus her content and to attract the right audience.
Be an expert in your field. Arika is an expert in canyoneering and hiking, and her knowledge comes through in her blog posts. She provides detailed guidance on these activities, which is invaluable to her audience.
02. Best interior design blog: Seasons in Colour
Jenny Kakoudakis’ interior design blog, Seasons in Colour, equips professional designers with educational content—all within a sophisticated, tasteful and user-friendly site. In fact, it earned an Amara Interior Blog Award back in 2016.
The first fold of the site is a full-bleed image of the feature story. The secondary feature appears on a black background, which breaks up the design of the site while calling attention to an article that Jenny is particularly proud of. To monetize the blog, she built a shopping page full of affiliate links.
Key takeaways
Keep the design simple. Although the Seasons in Colour blog has tons of content on it, the minimalist design prevents readers from feeling overwhelmed.
Be consistent with your blogging. If you want to create a successful blog when starting a business, you need to publish new content on a regular basis. Seasons in Colour consistently puts out new and high-quality content, establishing it as a leading blog in its niche.
03. Best restaurant reviews blog: All the Food
All the Food is a blog dedicated to all the best places to eat and drink in Dublin. Unlike some of the other websites on this list, All the Food is specifically a blog website rather than a website that includes a blog as part of its content. Readers will find different types of blog content here, such as restaurant reviews, travel guides and neighborhood lists.
There are six different categories on this blog: neighborhoods, reviews, restaurants, Dublin guides, travel guides and what’s new. What’s interesting is that each category page is structured differently based on the content type. The same goes for the blog post pages. This shows how well Editor Lisa Cope understands content and that, if you want to create a great user experience, there isn’t a one-size-fits-all solution for structuring your pages.
Key takeaways
Personalize your design. Blog templates are undoubtedly invaluable, but it's crucial to consider them as a foundation rather than the final product. Think of it like a move-in-ready house—you need to add your personal touch to make it feel like home. Customize the template to match your style and brand, and make it uniquely yours to create a welcoming and engaging blog for your audience.
Stay on theme. The best food blogs often thrive on having a clear and distinct theme. Without a unique focus, it becomes challenging to attract readers, especially when there are thousands of generic food blogs out there. Fortunately, All the Food excels in this aspect by maintaining a strong focus on Dublin-specific eateries and tips. This specificity sets the blog apart, making it more appealing and valuable to readers seeking local culinary insights and recommendations in Dublin.
04. Best entrepreneur blog: Bella & Bloom
Bella & Bloom is the brainchild of Shellie, a web designer who specializes in empowering female entrepreneurs with beautiful websites and business resources. She cleverly uses her blog as a free resource for women looking to DIY their business growth. By providing valuable insights and tools, she demonstrates a strong commitment to her mission and a genuine care for her audience's success.
The design of this website and blog speaks volumes about Shellie's expertise. Its attractive and intuitive layout reflects her exceptional web design skills. It has the potential to lead prospective clients to think, "I want this for my own business" when visiting her site.
Moreover, the thoughtful design choices demonstrate Shellie's deep understanding of her female entrepreneur audience. The soft color palette and feminine typography touches create a warm and inviting atmosphere that resonates perfectly with her target demographic.
Key takeaways
A business blog isn’t about you. Blogging for business can be tricky. It is, of course, a marketing tool, but it has to be more than that if you want it to be successful. The key is to approach your blog with a reader-centric mindset. Focus on how you can offer real value to your readers, and conversions will follow.
Lean into your niche. It’s not just the gentle, flowing style of Shellie’s site that will appeal to her target niche; it’s the fact that it’s tailor-made for them. Content marketers often say, "If your message is for everybody, it's for nobody." This advice underscores the importance of writing for your specific audience rather than attempting to appeal to everyone. By tailoring your blog content to your intended readers, you create a more effective and engaging experience that truly resonates with those who matter most.
05. Best trip-planning blog: Corlu Travels
Corlu Travels offers valuable insights not only for travel bloggers but for anyone looking to build a user-friendly interface. Its owner, Corie Mazza, obviously put a lot of thought into making her site easy to navigate. For example, she used Wix's Mega Menu feature to incorporate submenus into her site header. This strategic move enhances the site's accessibility, allowing visitors to easily explore different sections.
Navigation is seamlessly handled, providing visitors with two options: they can freely browse the "All Posts" page or choose a specific category page tailored to their interests. Corie cleverly uses unique layouts to differentiate each category and add to the overall visual appeal.
The "Destinations" page stands out as an impressive feat of design. Corie masterfully incorporates hover effects, making the page interactive and captivating. Drawing on her most attractive images from each location, she piques readers' curiosity and ignites a desire for wanderlust. Within the posts, Corie intersperses images every 100 words or so to provide an immersive experience.
Note: You can easily switch or customize layouts on Wix Blog without having to worry about performing a complete overhaul. Users can simply choose a different layout option and the AI will do the work of redesigning the blog for you.
Key takeaways
Have a plan for organizing your content. If you're starting your blog, you might have enough content to organize it by category. On the other hand, developed blogs may benefit from doing so. Creating blog categories can make it easier for visitors to find the content they’re looking for and help search engines better understand the range of valuable content your blog offers.
Visual storytelling is just as important as written storytelling on travel blogs. The point of a travel blog is to inspire readers to take that next trip. While your writing may be interesting and of value, people who seek out travel content also want to see beautiful imagery. Make sure your blog delivers.
06. Best lifestyle blog: Olivia + Laura
With high-quality photography and a stylish design, the newly created Olivia + Laura lifestyle blog is off to a great start. The white space allows their imagery and content to shine. Their blog features clear links to their Instagram and Pinterest boards (check our how to use Pinterest for blogging), making it easy to navigate to these visually-cohesive brand extensions.
Key takeaways
Create visually appealing imagery. Using exceptional photography to illustrate your content can help establish you as an expert in your field. Olivia and Laura use visuals to display their ideas and show you the best of what they can do.
Use social media as a brand extension. The Olivia + Laura blog features clear links to their Instagram and Pinterest boards, which serve as an extension of their blog. Making it easy to navigate to these social media platforms is a smart move, especially in the fashion and lifestyle niche.
07. Best parenting blog: Bonsie
Bonsie, a shop specializing in baby clothes that promote skin-to-skin contact, has a blog tailored to new or soon-to-be parents. Focusing on essential topics like breastfeeding, giving birth and postpartum healing, the blog aims to strengthen the bond between parents and newborns.
To accommodate busy new parents, the blog is thoughtfully designed for quick and efficient reading. Each post displays the estimated reading time, typically taking just two or three minutes. The content is enriched with high-resolution imagery and presented in short paragraphs, ensuring a user-friendly and visually engaging experience.
Additionally, the blog incorporates sharing buttons at the bottom of each post, enabling easy distribution via social media and email. This fosters word-of-mouth marketing and nurtures a supportive community, allowing parents to exchange valuable insights and experiences.
Key takeaways
Blogging can benefit all sorts of businesses. It’s not just service businesses that can benefit from a marketing blog; eCommerce sites like Bonsie can also reap the rewards, especially when offering a free resource that aligns with their theme and mission.
Consider your audience when building your blog layout. Instead of adding any neat features that are available on your blogging platform, choose those that will be most helpful to your specific audience. Really think about what will encourage them to read and share your content with others. In doing so, you can build a better user experience and potentially even attract more dedicated subscribers.
08. Best serialized blog: Brain of Brian
The Brain of Brian is a digital comic book that has been turned into a serialized blog. Each post contains a new edition of the custom-illustrated and entertaining story.
This graphics-driven website and blog is so enjoyable to peruse. From the storytelling snippets above the fold to the individual comic book posts down below, the content is uniquely colorful and hilarious. You can tell that the artist put a lot of time into designing this website.
Key takeaways
Let your theme dictate the site design. If your blog is as distinctive as The Brain of Brian, don’t settle for ordinary templates. Develop an unconventional structure and bold style components that showcase your unique brand identity.
Monetize in a way that makes sense. For this comic book blog, a branded merchandise shop was an ideal monetization strategy. However, that won’t work for every blog. Avoid forced or irrelevant monetization strategies, as they may deter your audience and undermine your blog's authenticity. By finding the right balance between revenue generation and user experience, you can create a successful and sustainable blog that benefits both you and your readers.
09. Best DIY blog: britdotdesign
Brit Arnesen created britdotdesign to share her DIY home decor and renovation projects. Its classy design and beautifully shot imagery entice homeowners seeking tips. The conversational-style writing keeps them engaged, leaving them eager to find the subscriber form.
The footer of this site is worth checking out. It features a full-width Instagram feed, which is the perfect addition to any design blog. Below that is a subscriber form that invites readers to stay connected. Last but not least, it includes a link to book a consultation with Brit.
Key takeaways
Be conversational. A conversational tone can make even the most complicated or stressful of topics easy to comprehend. Brit does this well. Every post engages the reader with simple language and thoughtful questions, fostering a client-like conversation.
Add a call-to-action to your footer. You don’t need to overload every blog post with a bunch of calls-to-action (CTAs) in order to get readers to convert. In fact, you’re probably better off taking a subtle approach by placing your CTA buttons in the header or footer. This way, readers can concentrate on the content while always having a clear pathway to conversion.
10. Best travel blog: Chasing Buffaloes and Beyond
Want to learn how to start a travel blog? Chasing Buffaloes may be helpful in showing you the ropes. The blog chronicles the adventures of a family of three as they visit state and national parks in the U.S. as well as other destinations around the world.
The blog itself is simply organized—readers can choose to sort through posts by date or destination. The blog posts themselves start with a brief intro and are followed by a table of contents that links to each section. This thoughtful layout ensures a seamless user experience, especially for longer blog posts.
Key takeaways
Don’t be afraid to get personal. Travel blogs like Chasing Buffaloes often benefit from first-person storytelling. Their posts detail the itineraries for each trip and include personal family photos. The photos feel more relatable than the glossy photos you’d find on a commercial travel blog.
Add unexpected touches to your blog. Unlike a regular photo album, a travel blog allows for interactive elements. In this case, Chasing Buffaloes uses hover effects to add comments to each photo. Readers will encounter these comments when they hover their cursor over the photos, providing a delightful surprise and enhancing their overall browsing experience.
11. Best LGBTQIA+ blog: Equal Health
As a business committed to offering inclusive healthcare to the LGBTQIA+ community, it’s no surprise that Equal Health’s blog is as educational as it is empathetic. Since its February launch, the Equal Health team has been diligent about posting monthly—a practice that is essential to any blog strategy. What sets Equal Health apart is their skillful balance of education and promotion, ensuring that mentioning their business within posts never feels overly sales-oriented and remains highly relevant to the topic at hand.
The Equal Health blog thoughtfully breaks down every topic it addresses, including reputable external links to sites like CDC.gov and Science.org as needed. What’s more, the posts end with a list of sources so that readers can get more information on the things that matter most to them—like HIV prevention, gender-affirming care and so on.
Key takeaways
Experiment with header fonts, but not text fonts. As you may know, font choice is first and foremost a matter of accessibility. If people have trouble reading the text, they’ll likely navigate to an alternative source. For those interested in experimenting with typography, Equal Health serves as a fantastic example of how to do so. They skillfully employ a stylized, on-brand font in their headers, adding a unique and visually appealing touch. Simultaneously, they maintain clarity and readability by using a clean sans-serif font for the body of each post.
Make it easy for readers to find your links. If you deal with sensitive topics, such as health care or finance, it’s essential that you link to your sources. These citations back up your arguments while providing readers with additional context and education on the matter. To make these links easily noticeable, ensure that your hyperlink text stands out distinctly from the background and surrounding text of your site. A bright blue color, similar to the one used by Equal Health, is a commonly effective choice to draw attention to the links and enhance overall readability.
12. Best personal blog: The Sofia Log
The Sofia Log is different from other travel blogs in that it’s more of a personal diary than a guide. Sofia Hollingsworth chronicles her adventures, reflecting on her experiences in intimate, thoughtful ways. The introspective but friendly tone gives readers an immediate sense of familiarity.
Key takeaways
Find a creative approach for your blog. For Sophie, that meant ignoring the traditional travel blog approach to writing destination guides and packing tips. Instead, she tells her unique story to inspire and connect with fellow adventure seekers.
Keep your brand’s color palette simple. Although you want your branding to be recognizable and memorable, you don’t want it to overwhelm the content of your blog. A simple color palette like Sophie’s (which is yellow, black and white) allows the vivid storytelling and visuals to nicely stand out.
13. Best wedding blog: Hair Comes the Bride
Hair Comes the Bride is a fantastic resource for brides-to-be. The blog offers tips and inspiration for those planning their hair and makeup styles for their big day.
When it comes to blogs like this one, you have to give readers a reason to trust the advice you’re doling out. Social proof, which refers to the influence of positive feedback and actions from others, goes a long way to establish this trust. Hair Comes the Bride includes three types of social proof at the bottom of each post: number of views, comments and likes. By showcasing these metrics, the blog provides concrete evidence of its popularity and engagement, reinforcing the reliability of the advice being offered and earning the confidence of the audience even beyond the words written. For more hands on tips, read how to start a wedding blog.
Key takeaways
Use visual cues to break up long content. If you’re writing posts that are more than a few hundred words, use different visual features to keep it organized and easy to read. Images are helpful, as are large header text and horizontal divider lines, as seen in Hair Comes the Bride.
Show, don’t just tell. Not every blog post needs visuals. It all depends on what the subject matter is that you’re dealing with. However, if you’re giving advice on something like hairstyles and accessories, then accompanying visuals are a must. Not only do they help demonstrate your advice, but they can turn your posts into inspirational resources.
14. Best author blog: Alan Allinger
Author Alan Allinger uses his storytelling blog not only to share his captivating short stories but also to promote his published works. With a keen eye for creating a memorable experience, he has crafted a powerful visual atmosphere that perfectly complements the fantastical nature of his tales. A video of rolling clouds serves as a mesmerizing background for the blog, imbuing it with an ethereal quality. Pairing each blog story with one of his nature photos, Allinger cleverly creates a doorway into the heart of each narrative and piques the curiosity of his visitors.
Key takeaways
Get creative with the concept of a “blog.” You don’t need a personal hobby, professional pursuit or a niche passion in order to create a successful blog. As long as you have something to write down and an audience eager to hear what you have to say, you can start a blog.
Use formatting to your advantage. Allinger did a great job of creating an alluring digital space without sacrificing readability. If you want to see how shorter sentences, well-defined paragraphs and white space can make a blog post easier to read, this blog is a must-see.
15. Best mental health blog: Cornelius Holmes
Cornelius Holmes uses his website to advertise his adult therapy and coaching services. His blog is likely very useful in this regard, as it shows his commitment to helping people and demonstrates the sort of support people can expect if they hire him. He even links to the audio versions of a few posts above the intros so people can choose the experience that feels right for them.
Key takeaways
Deliver your content in different formats when you can. Cornelius has blog posts available in written and audio formats. You’ll have to determine what the best ones are for your blog as well as your readers. While it’s not necessary to create multiple formats, it will make your content more accessible to everyone, which is always a good thing.
Use empathy when writing your headlines. This is especially true for mental health blogs such as this one (see how to create a health blog). By writing headlines that sound like they come from your readers’ mouths or brains, you’ll make a stronger connection with them right from the get go.
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